Market Position Target a wholesale lighting buyer segment in the Maryland/DC region, leveraging Burgess Lighting & Distrs claim as the Capitol region’s largest selection of brand name lighting to position as a premium supplier for contractors, designers, and remodeling projects.

Growth Opportunity Revenue range of 10M-25M and a mid-sized employee base suggest capacity for expanding B2B partnerships with regional electrical distributors and design-build firms seeking reliable lighting SKUs, turnkey purchasing, and reliable lead times.

Tech Enablement Utilize the existing tech stack (Google Cloud, Microsoft 365, online maps, contact forms) to enhance digital catalog accessibility, seamless B2B ordering, and targeted outreach to architects, interior designers, and contractor networks.

Product Expansion Capitalize on the extensive showroom footprint with experiential marketing and installer-focused programs to upsell fixtures, lamps, and mirrors, while offering project-specific lighting packages for renovations and new builds.

Competitive Gap Position Burgess Lighting as a regional alternative to larger national distributors by emphasizing local service, faster regional delivery, and personalized account management to win projects where speed and local knowledge matter.