Acquisition Channel The acquisition of Burlington Medical by TIDI Products creates a new channel through which to reach radiology and OR customers. Leverage the parent company's distribution and installed base to cross-sell Burlington's tailored lead-free aprons and full protection portfolio, and explore co-sell or integration opportunities.

Custom ROI Burlington Medical emphasizes customization with a fully tailored protective apparel line and a multi-year warranty, offering a strong total cost of ownership proposition. Position to procurement and finance teams as a high value ROI play across radiology departments, emphasizing lower lifecycle costs and simplified budgeting.

One-stop Solution The company provides an end-to-end protection suite, including eyewear, gloves, barriers, drapes, and patient positioning tools, enabling hospitals to consolidate safety purchases. Target multi-product tenders and cross-department buyers in radiology, OR, and infection control to increase order size and win strategic contracts.

Education Lead With the Radiation Station podcast and multiple safety partnerships, Burlington Medical positions itself as a knowledge leader in radiation protection. Opportunities exist to sponsor or co-create educational content, webinars, and training for hospitals, creating engagement funnels with decision-makers.

Growth Partnerships Active collaborations and partnerships, including international partners and ORSIF membership, indicate a growth-ready network and ongoing product innovation. Target international hospitals, distributors, and group purchasing organizations looking for advanced radiation protection solutions and a modern, scalable supplier.