Heritage & Trust As America's oldest and most trusted seed supplier with over 100 years of experience, Burpee Gardening has a strong brand reputation that appeals to loyal home gardeners and organic enthusiasts, presenting opportunities to upsell premium, heritage, and non-GMO seed products.

Diverse Product Line Burpee's recent launches of commemorative collections, heritage hybrid seeds like Burpee Big Boy, and new varieties like Fort Knox indicate ongoing product innovation, providing opportunities for targeted campaigns around seasonal and special occasion gardening segments.

Strategic Partnerships Collaborations with organizations like AHS and participation in events like the Philadelphia Flower Show demonstrate potential avenues for co-promotional efforts, expanding reach within the gardening community to boost sales of both seeds and garden-ready plants.

Digital Engagement Burpee’s use of technology such as Magento eCommerce, interactive kiosks at events, and its new GardenCast forecast highlight digital and content marketing opportunities to connect with tech-savvy gardeners and drive online sales.

Market Expansion With a sizable revenue range and a focus on organic, non-GMO products tailored for conventional and organic gardens across the US, Burpee is well-positioned to target health-conscious and sustainability-focused consumers for increased product lines and nationwide market growth.