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Expansion into bite-sized products Burton's Biscuits Co recently launched bite-sized options in their Jammie Dodgers Minis range, including flavors like Apple & Blackcurrant. This expansion into convenient and on-the-go snacks presents an opportunity to target customers looking for smaller portions or novel flavors.

New flavors in established brands Introducing new flavors like Jammie Dodgers Apple & Blackcurrant Minis and Maryland Choc Chip Minis can attract existing customers to try variations of their favorite brands. Leveraging these additions to the product line can drive sales by capitalizing on consumer curiosity and preference for variety.

Multi-million-pound marketing campaigns With the launch of multi-million-pound marketing campaigns for brands like Maryland cookies, Burton's Biscuits Co is actively creating brand awareness and driving engagement. Sales teams can capitalize on increased visibility and consumer interest generated by these campaigns to boost product sales.

Unique Point of Purchase (PMP) strategy Burton's Biscuits Co's introduction of a Price-Marked Pack (PMP) for the Maryland Choc Chip Minis range marks a strategic approach to attract price-sensitive customers in the convenience channel. Leveraging this unique pricing strategy can drive sales by appealing to cost-conscious consumers.

Expanding product range with new flavors The launch of two new flavors by The Skinny Cookie Co, a subsidiary of Burton's Biscuits Co, presents an opportunity to tap into evolving consumer preferences. Sales teams can leverage these additions to expand the product portfolio and cater to customers seeking healthier or innovative snacking options.

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Burton's Biscuit Company Tech Stack

Burton's Biscuit Company uses 8 technology products and services including IBM Cognos Analytics, CookieYes, SAP, and more. Explore Burton's Biscuit Company's tech stack below.

  • IBM Cognos Analytics
    Advanced Analytics And Data Science
  • CookieYes
    Cookie Compliance
  • SAP
    Customer Relationship Management
  • SAP ERP
    Enterprise Resource Planning
  • Typekit
    Font Scripts
  • Issuu
    Miscellaneous
  • DHL
    Transportation And Fleet Management
  • Adobe Creative Suite
    Visualisation Software

Media & News

Burton's Biscuit Company's Email Address Formats

Burton's Biscuit Company uses at least 1 format(s):
Burton's Biscuit Company Email FormatsExamplePercentage
First.Last@burtonsbiscuits.comJohn.Doe@burtonsbiscuits.com
99%
First.Middle@burtonsbiscuits.comJohn.Michael@burtonsbiscuits.com
1%

Frequently Asked Questions

Where is Burton's Biscuit Company's headquarters located?

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Burton's Biscuit Company's main headquarters is located at Charter Court 74-78 Victoria Street St Albans, Hertfordshire AL1 3XH GB. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is Burton's Biscuit Company's phone number?

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You can contact Burton's Biscuit Company's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Burton's Biscuit Company's official website and social media links?

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Burton's Biscuit Company's official website is burtonsbiscuits.com and has social profiles on LinkedIn.

How much revenue does Burton's Biscuit Company generate?

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As of September 2024, Burton's Biscuit Company's annual revenue reached $750M.

What is Burton's Biscuit Company's SIC code NAICS code?

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Burton's Biscuit Company's SIC code is 9999 - Nonclassifiable Establishments NAICS code is 311 - Food Manufacturing.

How many employees does Burton's Biscuit Company have currently?

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As of September 2024, Burton's Biscuit Company has approximately 1K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: N. F.Head Of Global Brands & Licensing: S. M. P.Head Of Customer Supply & Logistics: K. A. W.. Explore Burton's Biscuit Company's employee directory with LeadIQ.

What industry does Burton's Biscuit Company belong to?

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Burton's Biscuit Company operates in the Food and Beverage Manufacturing industry.

What technology does Burton's Biscuit Company use?

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Burton's Biscuit Company's tech stack includes IBM Cognos AnalyticsCookieYesSAPSAP ERPTypekitIssuuDHLAdobe Creative Suite.

What is Burton's Biscuit Company's email format?

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Burton's Biscuit Company's email format typically follows the pattern of . Find more Burton's Biscuit Company email formats with LeadIQ.
Burton's Biscuit Company

Burton's Biscuit Company

Food and Beverage ManufacturingHertfordshire, United Kingdom1001-5000 Employees

We are the home of Jammie Dodgers, Paterson Shortbread, Maryland Cookies and Wagon Wheels to name just a few! We are incredibly lucky to work in the world of making delicious biscuits!

‘We are a more successful and fun place to work when people feel free to be themselves’.

At Burton’s we believe in the power of being authentic, being entrepreneurial and being supportive to each other to meet our common goals…oh and did we mention having fun?!

Understanding our customers is crucial to our success, so having a workforce that reflects the diversity of our customers is vital.

As a business we are committed to the continuous improvement of diversity and equality in the workplace and we welcome talented individuals from all backgrounds who share our Pride and Passion for Baking Great Biscuits and snacks.

Along with having amazing brands, we have secured long term agreements to allow us to manufacture a number of sweet & savoury snacks across Mars, Cathedral City & Marmite branded products. We also have several key strategic partnerships within the Retailer Private Label sector and our proud of the amazing biscuits we bake for our customers and consumers.

Within our Burton’s group, we have 6 bakery sites across the UK, located in Blackpool, Livingston, Edinburgh, Dorset, Isle of Arran and Llantarnam, with our head office in St Albans.   In total we employ circa 2,100 people around across our locations.

Burton’s Biscuits is owned by Ferrero and we are proud to be part of such a fantastic and successful business.  The Ferrero Group operates in more than 50 Countries and their products are sold in over 170 Countries.  We are delighted to be part of the Ferrero group which represents over 37,000 employees across the world and has a consolidated turnover of €12.3 billion (2020).

Section iconCompany Overview

Headquarters
Charter Court 74-78 Victoria Street St Albans, Hertfordshire AL1 3XH GB
Phone number
SIC Code
9999 - Nonclassifiable Establishments
NAICS Code
311 - Food Manufacturing
Employees
1001-5000

Section iconFunding & Financials

  • $100M$1B

    Burton's Biscuit Company's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    Burton's Biscuit Company's revenue is in the range of $100M$1B

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