Insights

Strong International Presence With products distributed in over 100 countries and eight factories in France, St Michel demonstrates extensive global reach and production capacity, offering opportunities to expand partnerships and distribution channels internationally.

Premium Brand Portfolio St Michel's well-known brands including Bonne Maman and its professional line present strong branding credentials, enabling targeted marketing efforts and co-branding opportunities within premium and retail segments worldwide.

Sustainable Innovation The company's commitment to responsible sourcing, animal welfare, and environmental sustainability aligns with growing consumer demand for ethically produced goods, opening avenues for eco-friendly product collaborations and certifications.

Growth and Investment Recent expansion with new production lines and a growth-oriented mindset indicate opportunities for service providers in manufacturing, equipment supply, and process optimization to support scaling operations.

Digital and Data-Driven Marketing Utilizing advanced digital tools like Matomo, TikTok Pixel, and SAP showcases a focus on data analytics and online engagement, offering channels for targeted digital marketing solutions and consumer insights to enhance sales strategies.

ST MICHEL BISCUITS Tech Stack

ST MICHEL BISCUITS uses 8 technology products and services including Matomo, TikTok Pixel, cdnjs, and more. Explore ST MICHEL BISCUITS's tech stack below.

Matomo

Analytics

TikTok Pixel

Analytics

cdnjs

Content Delivery Network

Open Graph

Content Management System

SAP

Customer Relationship Management

SQL

Database

SendGrid

Email Delivery

Mautic

Marketing Automation

ST MICHEL BISCUITS Email Formats	Example	Percentage
First.Last@stmichel.fr	John.Doe@stmichel.fr	97%
Last.First@stmichel.fr	Doe.John@stmichel.fr	2%
First.Middle@stmichel.fr	John.Michael@stmichel.fr	1%

ST MICHEL BISCUITS Email Formats

Example

Percentage

First.Last@stmichel.fr

John.Doe@stmichel.fr

97%

Last.First@stmichel.fr

Doe.John@stmichel.fr

First.Middle@stmichel.fr

John.Michael@stmichel.fr

Frequently Asked Questions

Where is ST MICHEL BISCUITS's headquarters located?

ST MICHEL BISCUITS's main headquarters is located at 2 Boulevard de l'Industrie, CONTRES, 41700, FR. The company has employees across 4 continents, including EuropeAfricaNorth America.

What is ST MICHEL BISCUITS's official website and social media links?

ST MICHEL BISCUITS's official website is stmichel.fr and has social profiles on LinkedIn.

What is ST MICHEL BISCUITS's NAICS code?

ST MICHEL BISCUITS's NAICS code is 311 - Food Manufacturing.

How many employees does ST MICHEL BISCUITS have currently?

As of October 2025, ST MICHEL BISCUITS has approximately 1K employees across 4 continents, including EuropeAfricaNorth America. Key team members include President: X. G.Head Of Sales Northern & Central Europe: G. C.Head Of Retail - Uk: E. S.. Explore ST MICHEL BISCUITS's employee directory with LeadIQ.

What industry does ST MICHEL BISCUITS belong to?

ST MICHEL BISCUITS operates in the Food and Beverage Manufacturing industry.

What technology does ST MICHEL BISCUITS use?

ST MICHEL BISCUITS's tech stack includes MatomoTikTok PixelcdnjsOpen GraphSAPSQLSendGridMautic.

What is ST MICHEL BISCUITS's email format?

ST MICHEL BISCUITS's email format typically follows the pattern of First.Last@stmichel.fr. Find more ST MICHEL BISCUITS email formats with LeadIQ.

When was ST MICHEL BISCUITS founded?

ST MICHEL BISCUITS was founded in 1905.

ST MICHEL BISCUITS

Q: What is ST MICHEL BISCUITS's official website and social media links?

ST MICHEL BISCUITS's official website is stmichel.fr. ST MICHEL BISCUITS has social profiles on LinkedIn.

Q: How many employees does ST MICHEL BISCUITS have currently?

ST MICHEL BISCUITS has approximately 1K employees.

Q: What technology does ST MICHEL BISCUITS use?

ST MICHEL BISCUITS's tech stack includes SAP, Adobe Fonts, Google Analytics, Open Graph, PHP.

Food and Beverage ManufacturingFrance1001-5000 Employees

Acteur incontournable du secteur de la biscuiterie et de la pâtisserie à la française, St Michel est une entreprise familiale indépendante en pleine croissance :

•	8 usines en France avec l’ouverture de nouvelles lignes de production
•	Des produits distribués à l’international dans + de 100 pays
•	150 métiers pour tout type de qualification 
•	Des marques avec une forte notoriété (St Michel, Bonne Maman et une gamme professionnelle)

Notre marque de fabrique ? Nous inventons et fabriquons des produits gourmands avec une attention particulière portée à la qualité des ingrédients, leurs origines ainsi que la prise en compte des producteurs, du bien-être animal et de l’environnement.

Notre démarche RSE « le Goût de la transmission » est au cœur de toutes nos actions.  

Chez St Michel, nous sommes animés par une seule chose : rendre populaire nos biscuits et pâtisseries en France et à l’international tout en accompagnant de nouveaux talents.

Insights

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