Insights

Diversified Product Portfolio Bushnell offers a wide range of outdoor products including Hat Lights, Portable Lanterns, Tactical flashlights, Elite riflescopes, reflex sights, laser rangefinders, and high-quality binoculars. This diverse product lineup presents multiple cross-selling opportunities to cater to various outdoor enthusiasts' needs.

Acquisition Strategy Expansion By acquiring companies like Primos, Bushnell has expanded its offerings and gained access to new technologies and patents. Leveraging these strategic acquisitions can open up avenues for upselling complementary products and services to existing and new customer segments.

Trademark Infringement Lawsuit The ongoing legal battle with American Outdoor Brands Corporation signifies an area where Bushnell can potentially capitalize on customers seeking alternative solutions. Tailoring sales pitches to highlight Bushnell's commitment to originality and innovation can attract customers looking for brands with a strong intellectual property defense.

Market Expansion Opportunity With an extensive range of products and a solid reputation in the industry, Bushnell is well-positioned to explore new markets beyond its current geographical scope. Targeted sales strategies focusing on regions where competitors like Vortex, Meade, Nikon, Athlon, and SWAROVSKI have a presence can drive geographical expansion and market share growth.

Innovation and Technology Focus Bushnell's use of advanced technologies in its products, as indicated by its tech stack including Criteo, Google Tag Manager, and others, highlights a commitment to innovation. By emphasizing the technological superiority of its offerings in sales pitches, Bushnell can attract tech-savvy customers seeking cutting-edge outdoor equipment.

Bushnell Tech Stack

Bushnell uses 8 technology products and services including Criteo, Ionicons, Highlight.js, and more. Explore Bushnell's tech stack below.

  • Criteo
    Advertising
  • Ionicons
    Font Scripts
  • Highlight.js
    Javascript Libraries
  • OWL Carousel
    Javascript Libraries
  • iGoDigital
    Personalization
  • SpeedCurve
    Real User Monitoring
  • New Relic
    Real User Monitoring
  • Google Tag Manager
    Tag Management

Media & News

Bushnell's Email Address Formats

Bushnell uses at least 1 format(s):
Bushnell Email FormatsExamplePercentage
flast@bushnell.comJDoe@bushnell.com
87%
first.last@bushnell.comJohn.Doe@bushnell.com
7%
fl@bushnell.comJD@bushnell.com
3%
lastfi@bushnell.comDoeJo@bushnell.com
3%

Frequently Asked Questions

Where is Bushnell's headquarters located?

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Bushnell's main headquarters is located at 9200 Cody Overland Park, Kansas 66214 US. The company has employees across 5 continents, including North AmericaEuropeAfrica.

What is Bushnell's phone number?

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You can contact Bushnell's main corporate office by phone at +1-913-752-3400. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Bushnell's official website and social media links?

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Bushnell's official website is bushnell.com and has social profiles on LinkedIn.

How much revenue does Bushnell generate?

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As of April 2024, Bushnell's annual revenue reached $75M.

What is Bushnell's NAICS code?

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Bushnell's NAICS code is 332994 - Small Arms, Ordnance, and Ordnance Accessories Manufacturing.

How many employees does Bushnell have currently?

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As of April 2024, Bushnell has approximately 159 employees across 5 continents, including North AmericaEuropeAfrica. Key team members include Chief Executive Officer: J. M.Chief Financial Officer: R. H.Chief Innovation Officer: S. M.. Explore Bushnell's employee directory with LeadIQ.

What industry does Bushnell belong to?

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Bushnell operates in the Manufacturing industry.

What technology does Bushnell use?

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Bushnell's tech stack includes CriteoIoniconsHighlight.jsOWL CarouseliGoDigitalSpeedCurveNew RelicGoogle Tag Manager.

What is Bushnell's email format?

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Bushnell's email format typically follows the pattern of . Find more Bushnell email formats with LeadIQ.

When was Bushnell founded?

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Bushnell was founded in 1948.
Bushnell

Bushnell

ManufacturingKansas, United States201-500 Employees

Bushnell Outdoor Products has been the industry leader in sports optics and outdoor accessories for more than 60 years.  The company’s family of brands include Bushnell, Butler Creek, Final Approach, Hoppe’s, Millett, Simmons, Stoney Point, Tasco, Uncle Mike's, Uncle Mike’s Law Enforcement, Bollé, Cébé and Serengeti. The company’s mission is to develop and market superior products that enhance the experience for outdoor and sports enthusiasts.

Section iconCompany Overview

Headquarters
9200 Cody Overland Park, Kansas 66214 US
Phone number
+1-913-752-3400
NAICS Code
332994 - Small Arms, Ordnance, and Ordnance Accessories Manufacturing
Founded
1948
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    Bushnell's revenue is in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Bushnell's revenue is in the range of $50M$100M

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