Insights

Luxury Market Expansion Swarovski’s recent opening of a new location in Southlake, Texas indicates ongoing investment in North American retail markets, presenting opportunities to target affluent consumers seeking premium jewelry and accessories.

Strategic Collaborations Partnerships with global brands like Hilton, Erewhon, Motorola, and Loungefly showcase Swarovski’s focus on integrating with lifestyle and technology sectors, opening avenues for co-branded product lines and exclusive collections.

Innovation & Technology The launch of Swarovski’s collaboration with Motorola on the Brilliant Collection highlights a strategic move towards integrating jewelry with tech, offering potential for developing tech-enabled luxury accessories for tech-savvy high-end consumers.

Sustainability Focus Swarovski’s commitment to sustainability through circular innovation, social responsibility, and philanthropy suggests an appeal to environmentally and socially conscious consumers, which can be leveraged to develop eco-friendly product offerings.

Market Positioning With revenue exceeding $10 billion and a global presence in over 140 countries, Swarovski’s extensive brand recognition and diverse product portfolio position it well for upselling premium, customized, and exclusive jewelry experiences to high-net-worth individuals and corporate clients.

SWAROVSKI Tech Stack

SWAROVSKI uses 8 technology products and services including SAS, Sprinklr, Articulate Storyline, and more. Explore SWAROVSKI's tech stack below.

  • SAS
    Business Intelligence
  • Sprinklr
    Customer Experience Management
  • Articulate Storyline
    Education Management
  • JSON-LD
    Javascript Frameworks
  • Windows 10
    Operating Systems
  • Paymetric
    Payment Processing
  • C#
    Programming Languages
  • Yammer
    Team Collaboration

Media & News

SWAROVSKI's Email Address Formats

SWAROVSKI uses at least 1 format(s):
SWAROVSKI Email FormatsExamplePercentage
First.Last@swarovski.comJohn.Doe@swarovski.com
96%
Last.First@swarovski.comDoe.John@swarovski.com
3%
First.Middle@swarovski.comJohn.Michael@swarovski.com
1%

Frequently Asked Questions

What is SWAROVSKI's official website and social media links?

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SWAROVSKI's official website is swarovski.com and has social profiles on LinkedInCrunchbase.

How much revenue does SWAROVSKI generate?

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As of December 2025, SWAROVSKI's annual revenue is estimated to be $5B.

What is SWAROVSKI's NAICS code?

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SWAROVSKI's NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does SWAROVSKI have currently?

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As of December 2025, SWAROVSKI has approximately 11K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Ceo: A. N.Ceo: J. Z.Ceo: C. J.. Explore SWAROVSKI's employee directory with LeadIQ.

What industry does SWAROVSKI belong to?

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SWAROVSKI operates in the Retail Luxury Goods and Jewelry industry.

What technology does SWAROVSKI use?

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SWAROVSKI's tech stack includes SASSprinklrArticulate StorylineJSON-LDWindows 10PaymetricC#Yammer.

What is SWAROVSKI's email format?

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SWAROVSKI's email format typically follows the pattern of First.Last@swarovski.com. Find more SWAROVSKI email formats with LeadIQ.

How much funding has SWAROVSKI raised to date?

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As of December 2025, SWAROVSKI has raised $629M in funding. The last funding round occurred on Jul 30, 2025 for $629M.

When was SWAROVSKI founded?

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SWAROVSKI was founded in 1895.

SWAROVSKI

Retail Luxury Goods and JewelryZurich, Switzerland10001+ Employees

Masters of Light Since 1895

Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality.
Founded in 1895 in Austria, the company designs, manufactures, and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewelry, and accessories, as well as home décor and crystals for Automotive.
Swarovski Crystal Business is represented in over 140 countries worldwide with 2,300 Swarovski boutiques complemented by selected multibrand partners and employs 16,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organizations bringing positive environmental and social impact.

Section iconCompany Overview

NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Founded
1895
Employees
10001+

Section iconFunding & Financials

  • $629M

    SWAROVSKI has raised a total of $629M of funding over 1 rounds. Their latest funding round was raised on Jul 30, 2025 in the amount of $629M.

  • $10B

    SWAROVSKI's revenue is estimated to be in the range of $10B

Section iconFunding & Financials

  • $629M

    SWAROVSKI has raised a total of $629M of funding over 1 rounds. Their latest funding round was raised on Jul 30, 2025 in the amount of $629M.

  • $10B

    SWAROVSKI's revenue is estimated to be in the range of $10B

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