Insights

Luxury Product Expansion Swarovski’s recent partnerships, such as with Loungefly for limited-edition Disney Minnie Mouse accessories and collaborations with Motorola on crystal-encrusted tech devices, highlight opportunities to cross-sell and co-brand for innovative product lines aimed at luxury and tech-savvy consumers.

Global Market Growth With a presence in over 140 countries and plans to open a new store in Southlake, Texas, Swarovski is expanding its retail footprint in key markets, providing a compelling opportunity to introduce localized sales initiatives and tailored marketing campaigns to drive regional revenue.

Sustainability Focus Swarovski’s commitment to circular innovation and sustainability, such as the launch of the Chroma Twist collection with circularity at its core, positions the brand well to attract environmentally conscious consumers seeking premium jewelry with eco-friendly credentials.

Technological Integration The company's collaborations with electronics brands to develop crystal-encrusted smartphones and earbuds represent opportunities to target the luxury tech accessories market, appealing to consumers interested in blending high-end jewelry aesthetics with cutting-edge technology.

Operational Optimization Recent staff reductions of around 400 employees suggest a focus on operational efficiency, which can be leveraged to promote innovative product developments, streamline supply chains, and optimize sales channels for increased profitability amidst ongoing market competition.

SWAROVSKI Tech Stack

SWAROVSKI uses 8 technology products and services including SAS, Sprinklr, Articulate Storyline, and more. Explore SWAROVSKI's tech stack below.

  • SAS
    Business Intelligence
  • Sprinklr
    Customer Experience Management
  • Articulate Storyline
    Education Management
  • JSON-LD
    Javascript Frameworks
  • Windows 10
    Operating Systems
  • Paymetric
    Payment Processing
  • C#
    Programming Languages
  • Yammer
    Team Collaboration

Media & News

SWAROVSKI's Email Address Formats

SWAROVSKI uses at least 1 format(s):
SWAROVSKI Email FormatsExamplePercentage
First.Last@swarovski.comJohn.Doe@swarovski.com
96%
Last.First@swarovski.comDoe.John@swarovski.com
3%
First.Middle@swarovski.comJohn.Michael@swarovski.com
1%

Frequently Asked Questions

Where is SWAROVSKI's headquarters located?

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SWAROVSKI's main headquarters is located at Alte Landstrasse 411 Männedorf, 8708 CH. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is SWAROVSKI's official website and social media links?

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SWAROVSKI's official website is swarovski.com and has social profiles on LinkedIn.

How much revenue does SWAROVSKI generate?

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As of October 2025, SWAROVSKI's annual revenue is estimated to be $5B.

What is SWAROVSKI's NAICS code?

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SWAROVSKI's NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does SWAROVSKI have currently?

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As of October 2025, SWAROVSKI has approximately 11K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Digital Officer/Chief Information Officer, Member Of The Executive Committee: L. S.Chief Human Resources Officer & General Manager: J. D.Chief Operating Officer & Chief Technology Officer: I. J.. Explore SWAROVSKI's employee directory with LeadIQ.

What industry does SWAROVSKI belong to?

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SWAROVSKI operates in the Retail Luxury Goods and Jewelry industry.

What technology does SWAROVSKI use?

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SWAROVSKI's tech stack includes SASSprinklrArticulate StorylineJSON-LDWindows 10PaymetricC#Yammer.

What is SWAROVSKI's email format?

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SWAROVSKI's email format typically follows the pattern of First.Last@swarovski.com. Find more SWAROVSKI email formats with LeadIQ.

How much funding has SWAROVSKI raised to date?

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As of October 2025, SWAROVSKI has raised $629M in funding. The last funding round occurred on Jul 30, 2025 for $629M.

When was SWAROVSKI founded?

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SWAROVSKI was founded in 1895.
SWAROVSKI

SWAROVSKI

Retail Luxury Goods and JewelryMännedorf, Switzerland10001+ Employees

Masters of Light Since 1895

Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality.
Founded in 1895 in Austria, the company designs, manufactures, and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewelry, and accessories, as well as home décor and crystals for Automotive.
Swarovski Crystal Business is represented in over 140 countries worldwide with 2,300 Swarovski boutiques complemented by selected multibrand partners and employs 16,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organizations bringing positive environmental and social impact.

Section iconCompany Overview

Headquarters
Alte Landstrasse 411 Männedorf, 8708 CH
NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Founded
1895
Employees
10001+

Section iconFunding & Financials

  • $629M

    SWAROVSKI has raised a total of $629M of funding over 1 rounds. Their latest funding round was raised on Jul 30, 2025 in the amount of $629M.

  • $10B

    SWAROVSKI's revenue is estimated to be in the range of $10B

Section iconFunding & Financials

  • $629M

    SWAROVSKI has raised a total of $629M of funding over 1 rounds. Their latest funding round was raised on Jul 30, 2025 in the amount of $629M.

  • $10B

    SWAROVSKI's revenue is estimated to be in the range of $10B

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