Mid-market IT Target mid-market IT services and consulting with a focus on small to medium-sized businesses in need of scalable IT solutions, leveraging their existing tech stack and partnerships.
Integrated Tech Stack Leverage their use of HubSpot Analytics, WordPress, Shopify, VMware, Microsoft 365 and Piwik PRO Core to position upsell opportunities around marketing automation, e-commerce integrations, cloud and virtualization solutions.
Revenue Growth With reported revenue in the 10–25 million range, pursue services that complement growth, such as managed services, cybersecurity, data analytics, and cloud optimization to drive higher wallet share.
Local Presence Lansing, Michigan based operation suggests regional expansion potential; approach nearby SMBs with a tailored regional engagement plan and local case studies.
Operational Scale Small team of 11–50 employees indicates a need for streamlined services, partner enablement, and white-label or co-sell opportunities to augment capabilities without a large in-house build.