Mid-market coaching Target mid-market professionals and teams seeking scalable coaching solutions, leveraging Business MAPS’s established revenue range and 11-50 employees to position as a cost-effective growth partner.

Diverse formats Capitalize on the podcast and training offerings to create cross-sell opportunities for executive coaching, workshop series, and corporate training engagements with clients who engage via the Choose Difficult podcast.

Digital footprint Emphasize digital delivery and cloud-based tech stack (Wix, Google Cloud, YouTube) to upsell remote coaching programs, virtual workshops, and online course bundles to geographically dispersed teams.

Growth potential With revenue in the multi‑million range and a lean team, pursue strategic partnerships with larger training brands or channels seeking to augment capacity through white-label or co-branded programs.

Trusted positioning Highlight credibility from leadership, consistent podcast content, and professional training focus to approach potential enterprise clients seeking proven methodologies and measurable outcomes.