Member Engagement As the peak body for NSW business with about 50,000 members, Business NSW has strong reach to decision-makers and sponsors; there is potential to expand sponsorship packages and scale event-led engagement using enhanced sponsorship analytics and attendee journeys.

CRM & Automation Current tech stack includes Microsoft Dynamics 365 Marketing and Nintex; opportunity to deepen CRM adoption, unify member data across programs, and automate advocacy and event workflows to improve efficiency and reporting.

Sustainability Partnerships Active involvement in energy and wind farm initiatives with Origin Energy and Yanco Delta projects; potential to offer ESG reporting, green procurement, and sustainability consulting to its member base.

Market Insights Operates Business Conditions Survey and uses Qualtrics; opportunity to sell real-time dashboards, advanced analytics, and tailored member insights to support policy advocacy and business planning.

Workforce Solutions Existing partnership with Joblink Plus indicates a focus on workforce development; potential to provide training, apprenticeships, and recruitment services for member companies, especially in energy, manufacturing, and services sectors.