Niche Expertise The company's strong reputation for providing unbiased, in-depth research and evaluation of business software positions it as a trusted advisor for wholesale distributors and manufacturers seeking tailored technology solutions. This creates an opportunity to offer complementary services such as custom integrations or ongoing software optimization consultancy.

Industry Focus Specializing in distribution industry software needs, the firm works closely with clients in this sector, indicating a market segment where tailored offerings, industry-specific tools, or targeted software updates could add value and open up additional sales channels.

Strategic Partnerships Recent collaboration with Armanino LLP demonstrates an openness to forming strategic alliances. Partnering with complementary advisory firms or expanding into related financial and consulting services can help accelerate growth and generate cross-selling opportunities.

Digital Presence The use of modern technologies and active online presence suggests an engaged, digitally aware client base. Leveraging digital marketing and virtual demos can attract new clients and streamline the sales process for software consulting services.

Growth Potential With a small team focused on high-value niche consulting and no direct hardware or software sales, the company can expand its service offerings to include implementation and support services, positioning itself as a full-service partner for distribution clients seeking comprehensive software solutions.