Global IT Market Focus RSM's position as a leading global IT services and consulting firm, with a focus on the middle-market, presents an opportunity to target companies seeking tailored IT solutions and expertise on a worldwide scale.

Technology Stack Alignment Identifying clients using technologies similar to RSM's tech stack, which includes Cloudflare, Google Analytics, and JavaScript tools, can facilitate conversations around compatibility and seamless integration of services.

Competitive Positioning Strategy Comparing RSM's employee strength and revenue with similar firms like Crowe and KPMG indicates areas where RSM can leverage its size and financial stability to attract clients looking for established and reliable IT partners.

Middle-Market Client Focus Emphasizing RSM's client-centric approach tailored for the middle-market can resonate well with smaller to mid-sized companies seeking personalized attention and solutions, providing a clear sales opportunity within this segment.

Financial Stability Advantage Highlighting RSM's substantial revenue base and financial health compared to competitors like Moss Adams and EY can position RSM as a secure choice for clients looking to invest in long-term, sustainable IT partnerships.