Acquisition Opportunity BusinessWare Solutions was acquired by Marco Ophthalmic, Inc in November 2017, indicating a potential cross-sell or upsell pathway to integrate IT services and managed print capabilities with the acquiring company’s portfolio and internal IT needs.

SMB-Targeted IT With a small to mid-sized employee base (11-50) and revenue in the 1M–10M range, there is a clear market for bundled IT services, multi-vendor hardware, and managed print solutions tailored to mid-market organizations seeking cost efficiency and scalable support.

Managed Print Upsell The emphasis on printing, copiers, and multi-vendor technology presents an opportunity to upsell managed print services, fleet optimization, and ongoing support contracts to optimize TCO for client organizations.

Strategic Partners As a certified partner with Hewlett Packard and Microsoft, there is a strong leverage point to propose complementary services such as cloud, security, and hybrid-work solutions leveraging existing vendor relationships.

Digital Presence The tech stack and online presence indicate potential for digital marketing and SEO services to improve lead generation, website conversions, and analytics-driven sales strategies targeting IT decision-makers.