Expanding Footprint The recent opening of a new location in Minneapolis North Loop indicates growth potential and increased brand visibility, presenting opportunities for partnerships, catering, and event collaborations to capitalize on the expanded customer base.

Luxury and Craft Focus With a focus on craft beers, bourbon, and unique communal dining experiences, the company appeals to a clientele that values premium, artisanal products, suggesting opportunities to promote high-end beverage and food pairings, exclusive tastings, and event sponsorships.

Engaged Community The company's active involvement in local beer and bourbon releases and themed dinners positions it as a community hub, ideal for collaborative marketing efforts, local product partnerships, and experiential brand activations aimed at engaged audiences.

Tech-Enabled Experience Utilizing modern technology stacks such as React, Bootstrap, and Fastly indicates a focus on customer digital engagement, providing avenues for digital marketing, loyalty programs, and online ordering enhancements to increase customer reach and retention.

Market Positioning With revenue estimates between 1 million and 10 million and recognition such as James Beard semi-finalist and Star Tribune Restaurant of the Year, the company is positioned as a premium local dining destination, offering opportunities for premium product partnerships and exclusive promotional campaigns to target affluent diners.