Multi-Brand Reach Butler Automotive Group operates four brands (Acura, Ford, Hyundai, Kia) with dealerships, a collision center, service centers, and a rental division across Ashland and Medford. This broad footprint supports cross selling across new, used, service, parts, and rentals, and calls for an integrated DMS/CRM and unified marketing strategy to maximize cross brand synergies.

Local Growth Engine As a long established, locally owned business with deep community ties and more than four decades in Southern Oregon, Butler has strong potential for localized sales campaigns, sponsorship driven promotions, and loyalty programs that drive repeat visits and referrals.

Digital Transformation Current tech stack includes Facebook Pixel, Google Analytics, GTM, and Microsoft 365; there is a clear opportunity to add CRM, DMS integration, and automated marketing workflows to improve lead nurturing, service reminders, and customer retention across all four brands.

Fleet and EV Growth A dedicated rental division and multiple brands position Butler to pursue fleet sales, corporate rental partnerships, and long term maintenance contracts, with upside from promoting EV offerings and charging solutions for Hyundai, Kia, Ford, and Acura models.

Profitability and Partnerships With revenue between 25 and 50 million and multiple locations, Butler is well placed to explore financing options, extended warranties, service contracts, and OEM program partnerships to boost gross profit, customer lifetime value, and cross brand deal flow.