Keyless integration Opportunity to upsell interoperability by highlighting the Kwikset partnership which enables completely keyless living even without property-wide WiFi, appealing to properties seeking modern, frictionless access control.

Growth sponsorship Leverage the recent growth equity investment and new leadership to position ButterflyMX as a scaling partner for large multifamily and commercial developers looking for enterprise-grade access solutions.

New product extensions Target properties with QR code intercom and EliseAI self-guided tours to offer cost-effective, contactless access and streamlined leasing experiences, expanding addressable use cases.

Strategic partnerships Capitalize on recent integrations with iApartments and EliseAI to pursue joint go-to-market opportunities with property tech platforms and tour providers seeking seamless access and scheduling integrations.

Global expansion readiness With a cloud-based, scalable platform and leadership adding client onboarding capabilities, pursue expansion into new markets and larger portfolios by emphasizing reduced costs, higher NOI, and modern resident experiences.