Strategic Partnerships Leverage recent integrations to expand channel opportunities: Kwikset keyless hardware (Apr 2026), QR code Intercom (Dec 2025), Elise AI self-guided tours (Oct 2025), and iApartments partnership (Sep 2024). Position ButterflyMX as a bundled access solution for multifamily and commercial properties, marketing to prospects seeking keyless access without requiring property-wide WiFi and aiming to boost install base and average contract value.

Onboarding Growth The Addison Client Onboarding Specialist launched in 2026 signals a focus on rapid time-to-value and customer success. Use this to upsell onboarding and managed services to new clients, shorten ramp time for staff and residents, and reduce early churn across property portfolios.

Growth Capital FTV Capital invested growth equity in early 2025 and brought in CEO Aaron Rudenstine, indicating readiness to scale. Target larger enterprise deals with developers, asset managers, and management firms; offer scalable deployments, enterprise security features, and data-driven insights as premium offerings.

National Expansion A strong install base of 20,000+ properties and recent regional activity (Addison launch in Charlotte, iApartments integration in Tampa) show broad market traction. Target regional REITs and portfolio managers with multi-property needs; offer centralized management across sites to drive cross-property efficiency.

Modernization Advantage Cloud-based platform with hardware integrations across doors, gates, elevators, garages, and security cameras, plus new keyless and QR code access. Position as modernization and cost-reduction over legacy systems; upsell hardware-enabled features to existing customers and cross-sell to new builds and multi-property portfolios to uplift NOI.