Established Local Expertise Buursma Agency has been operating since 1964, demonstrating deep roots in the West Michigan community and a strong understanding of local employer needs, which can be leveraged to attract mid-sized and small businesses seeking personalized employee benefits solutions.

Diverse Client Base With experience serving over 100 local employers across various industries, the agency has the flexibility and expertise to tailor benefit offerings, making it an appealing partner for companies aiming to enhance their employee benefits packages.

Strong Revenue Potential Generating between $10 million and $25 million annually, Buursma Agency presents a lucrative opportunity for partners looking to expand within the insurance and employee benefits sector, especially in regional markets underserved by larger corporations.

Technology Adoption Utilizing modern web development tools like Wix, React, and WooCommerce, the agency demonstrates a commitment to digital engagement, creating potential avenues for targeted online marketing and client engagement strategies to increase market reach.

Competitive Positioning As a specialized agency with a focus on employee benefits and a longstanding regional presence, Buursma Agency can be positioned as a trusted local partner for insurance providers or technology firms seeking to grow their footprint in the Michigan market.