Insights

Diverse Revenue Streams Buy It Direct Group operates across multiple segments including online product sales, TV recycling, and refurbishment which indicates a broad customer base and multiple touchpoints for cross-selling opportunities.

Growing Market Presence With a turnover approaching 50 million pounds and a portfolio of well-known online brands, there is significant potential to expand sales channels and increase market penetration in the UK retail sector.

Sustainability Focus The company's investment in TV recycling and refurbishment presents opportunities to offer eco-friendly products and services to environmentally conscious consumers and partners.

Tech Savvy Operations Utilization of advanced analytics and web technologies like Google Analytics and ASP.NET positions the company to leverage data-driven marketing and customer engagement strategies for increased sales.

Strategic Partnerships Ownership of major repair and recycling units such as Trojan Electronics and Areera opens avenues for collaborations with distributors, retailers, and brands seeking sustainable repair solutions and electronic waste management.

Buy It Direct Group Tech Stack

Buy It Direct Group uses 8 technology products and services including Ruxit, Google Analytics Enhanced eCommerce, Webpack, and more. Explore Buy It Direct Group's tech stack below.

  • Ruxit
    Analytics
  • Google Analytics Enhanced eCommerce
    Analytics
  • Webpack
    Development
  • Font Awesome
    Font Scripts
  • jQuery
    Javascript Libraries
  • Windows Server
    Operating Systems
  • Bootstrap
    UI Frameworks
  • Microsoft ASP.NET
    Web Frameworks

Media & News

Buy It Direct Group's Email Address Formats

Buy It Direct Group uses at least 1 format(s):
Buy It Direct Group Email FormatsExamplePercentage
FirstLast@buyitdirect.co.ukJohnDoe@buyitdirect.co.uk
79%
First.Last@buyitdirect.co.ukJohn.Doe@buyitdirect.co.uk
12%
FirLast@buyitdirect.co.ukJohDoe@buyitdirect.co.uk
5%
First@buyitdirect.co.ukJohn@buyitdirect.co.uk
4%

Frequently Asked Questions

Where is Buy It Direct Group's headquarters located?

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Buy It Direct Group's main headquarters is located at Neptune Way Leeds Road Leeds, England United Kingdom. The company has employees across 5 continents, including EuropeAsiaNorth America.

What is Buy It Direct Group's phone number?

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You can contact Buy It Direct Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Buy It Direct Group's official website and social media links?

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Buy It Direct Group's official website is buyitdirect.co.uk and has social profiles on LinkedIn.

What is Buy It Direct Group's NAICS code?

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Buy It Direct Group's NAICS code is 44-45 - Retail Trade.

How many employees does Buy It Direct Group have currently?

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As of March 2026, Buy It Direct Group has approximately 453 employees across 5 continents, including EuropeAsiaNorth America. Key team members include Chief Financial Officer: D. M.Chief Operating Officer: P. S.President: K. L.. Explore Buy It Direct Group's employee directory with LeadIQ.

What industry does Buy It Direct Group belong to?

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Buy It Direct Group operates in the Retail industry.

What technology does Buy It Direct Group use?

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Buy It Direct Group's tech stack includes RuxitGoogle Analytics Enhanced eCommerceWebpackFont AwesomejQueryWindows ServerBootstrapMicrosoft ASP.NET.

What is Buy It Direct Group's email format?

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Buy It Direct Group's email format typically follows the pattern of FirstLast@buyitdirect.co.uk. Find more Buy It Direct Group email formats with LeadIQ.

When was Buy It Direct Group founded?

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Buy It Direct Group was founded in 1999.

Buy It Direct Group

RetailEngland, United Kingdom201-500 Employees

Buy It Direct Group has three main divisions - online product sales, TV recycling, and refurbishment and repair. 

Our online brands include Laptops Direct, Appliances Direct, Furniture123, Better Bathrooms, and Outdoor Living Hot Tubs. We sell to both end-users and businesses with turnover heading towards £500m.
Through our company Areera, we are one of the world’s most sophisticated recyclers of TVs and screens.

We own Trojan Electronics, one of the UK’s largest repairers of electrical products including TVs, White Goods, and consumer electronics.  

If you are interested in working for Buy It Direct please visit our careers page to see our latest vacancies: http://www.buyitdirect.co.uk/careers

Section iconCompany Overview

Headquarters
Neptune Way Leeds Road Leeds, England United Kingdom
Phone number
NAICS Code
44-45 - Retail Trade
Founded
1999
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $25M$50M

    Buy It Direct Group's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Buy It Direct Group's revenue is estimated to be in the range of $25M$50M

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