Insights

Diverse Product Portfolio Buy It Direct Group operates multiple online retail brands across categories such as electronics, appliances, furniture, and outdoor living, offering ample cross-selling opportunities and product bundle promotions to different customer segments.

Sustainable Recycling Focus With its Areera division and leadership in TV recycling and refurbishment, the company presents opportunities for partnerships and solutions that enhance sustainability initiatives, appealing to eco-conscious consumers and businesses.

Growing Revenue Scale Earning between $100 million and $1 billion with a sizable workforce, Buy It Direct Group is well-positioned for expanding its market share, making it a prime candidate for sales of supply chain, logistics, and technology services.

Technology Infrastructure Utilizing a modern tech stack including Ruxit, Snowplow, and ASP.NET, the company likely invests in digital transformation, creating opportunities for software solutions, analytics tools, and IT support services to optimize operations.

Potential for Strategic Partnerships Given its focus on product repair through Trojan Electronics and large-scale online sales, there is scope for collaboration with providers in after-sales services, logistics, and warranties to enhance customer experience and operational efficiency.

Buy It Direct Ltd. Tech Stack

Buy It Direct Ltd. uses 8 technology products and services including Ruxit, Font Awesome, FancyBox, and more. Explore Buy It Direct Ltd.'s tech stack below.

  • Ruxit
    Analytics
  • Font Awesome
    Font Scripts
  • FancyBox
    Javascript Libraries
  • Swiper
    Javascript Libraries
  • Windows Server
    Operating Systems
  • Bootstrap
    UI Frameworks
  • Google Analytics
    Web Analytics
  • Microsoft IIS
    Web Servers

Media & News

Buy It Direct Ltd.'s Email Address Formats

Buy It Direct Ltd. uses at least 1 format(s):
Buy It Direct Ltd. Email FormatsExamplePercentage
FirstLast@buyitdirect.co.ukJohnDoe@buyitdirect.co.uk
79%
First.Last@buyitdirect.co.ukJohn.Doe@buyitdirect.co.uk
11%
FirLast@buyitdirect.co.ukJohDoe@buyitdirect.co.uk
6%
First@buyitdirect.co.ukJohn@buyitdirect.co.uk
4%

Frequently Asked Questions

Where is Buy It Direct Ltd.'s headquarters located?

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Buy It Direct Ltd.'s main headquarters is located at Trident Business Park, Neptune Way, Leeds Road Huddersfield, HD2 1UA, GB. The company has employees across 5 continents, including EuropeAsiaNorth America.

What is Buy It Direct Ltd.'s phone number?

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You can contact Buy It Direct Ltd.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Buy It Direct Ltd.'s official website and social media links?

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Buy It Direct Ltd.'s official website is buyitdirect.co.uk and has social profiles on LinkedIn.

What is Buy It Direct Ltd.'s NAICS code?

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Buy It Direct Ltd.'s NAICS code is 44-45 - Retail Trade.

How many employees does Buy It Direct Ltd. have currently?

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As of October 2025, Buy It Direct Ltd. has approximately 1K employees across 5 continents, including EuropeAsiaNorth America. Key team members include Chief Financial Officer: D. M.Chief Operating Officer: P. S.President: K. L.. Explore Buy It Direct Ltd.'s employee directory with LeadIQ.

What industry does Buy It Direct Ltd. belong to?

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Buy It Direct Ltd. operates in the Retail industry.

What technology does Buy It Direct Ltd. use?

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Buy It Direct Ltd.'s tech stack includes RuxitFont AwesomeFancyBoxSwiperWindows ServerBootstrapGoogle AnalyticsMicrosoft IIS.

What is Buy It Direct Ltd.'s email format?

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Buy It Direct Ltd.'s email format typically follows the pattern of FirstLast@buyitdirect.co.uk. Find more Buy It Direct Ltd. email formats with LeadIQ.

When was Buy It Direct Ltd. founded?

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Buy It Direct Ltd. was founded in 1999.

Buy It Direct Ltd.

RetailUnited Kingdom1001-5000 Employees

Buy It Direct Group has three main divisions - online product sales, TV recycling, and refurbishment and repair. 

Our online brands include Laptops Direct, Appliances Direct, Furniture123, Better Bathrooms, and Outdoor Living Hot Tubs. We sell to both end-users and businesses with turnover heading towards £500m.
Through our company Areera, we are one of the world’s most sophisticated recyclers of TVs and screens.

We own Trojan Electronics, one of the UK’s largest repairers of electrical products including TVs, White Goods, and consumer electronics.  

If you are interested in working for Buy It Direct please visit our careers page to see our latest vacancies: http://www.buyitdirect.co.uk/careers

Section iconCompany Overview

Headquarters
Trident Business Park, Neptune Way, Leeds Road Huddersfield, HD2 1UA, GB
Phone number
NAICS Code
44-45 - Retail Trade
Founded
1999
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $25M$50M

    Buy It Direct Ltd.'s revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Buy It Direct Ltd.'s revenue is estimated to be in the range of $25M$50M

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