Family legacy Long-standing family-owned business since 1936 with a shift to professional salon equipment. Leverage credibility and longevity to position as a trusted, stable supplier for salon owners seeking reliable equipment and ongoing support.

Full‑circle support Deep industry knowledge and advisory capabilities highlighted as a differentiator. Use this to offer consultative selling, bundles, and education resources that help salon owners optimize equipment mix, workflows, and maintenance.

Mid-market focus Revenue range and employee count place the company in the mid-market segment. Target independent salons and small chains with scalable equipment packages, financing options, and service plans tailored to mid-sized budgets.

Competitive positioning Emphasize customer-first approach and dependable equipment as key differentiators. Develop value propositions around reliability, ease of maintenance, and after-sales support to win against larger retailers and niche suppliers.

Growth opportunities Presence in Savannah with digital marketing tech stack including Klaviyo and advertising platforms. Expand regional reach with targeted campaigns, showroom partnerships, and content that showcases success stories and industry insights to drive demand among salon owners.