Leader in BNLS consumer credit Buy Way is the undisputed leader in consumer credit at points of sale in BeNeLux, presenting a strong position for cross-sell of complementary financial products (e.g., personal loans, insured payment solutions) to existing retailers and their customers.

Digital and paperless The fully digital and paperless financing offering at POS and e-commerce channels signals readiness to partner with fintechs and ecommerce platforms for embedded financing, API integrations, and streamlined onboarding for merchants.

Diversified target sectors Beyond retail, Buy Way serves clients in financial services and service sectors, opening opportunities to upsell preferred financing products to a wider set of merchant verticals and channel partners.

Strategic backing Reference shareholder Chenavari Investment Managers provides stability and potential for growth financing partnership discussions, making Buy Way an attractive collaborator for large-scale credit programs and co-branded offerings.

Tech-enabled operations Existing tech stack (CRM, analytics, security and data tools) supports scalable customer journeys; there is potential to leverage data partnerships, risk scoring enhancements, and service cloud extensions for improved sales enablement and cross-selling.