Insights

Premium skincare BY TERRY operates in the luxury personal care space with a strong emphasis on skincare benefits alongside makeup, presenting opportunities to upsell high-margin skincare-focused bundles and cross-sell to fragrance customers.

Global luxury footprint With offices in Paris and London and distribution to prestigious stores worldwide, there is potential to expand wholesale partnerships, channel diversification, and regional campaigns in Europe and beyond.

Iconic products Signature items like Baume de Rose and Brightening CC Serum suggest priority SKUs for featured placements, limited editions, and retailer exclusives to drive faster sell-through and brand visibility.

Tech enabled A modern tech stack including Klaviyo, Stripe, and analytics tools indicates readiness for personalized marketing, D2C optimization, subscription opportunities, and data-driven retargeting to grow the customer base.

Growth signals Revenue in the lower mid-market range with a global distribution network and multiple awards for innovation position BY TERRY as a growth target for prestige cosmetic retailers, capitals, and influencer collaborations.

Similar companies to BY TERRY

BY TERRY Tech Stack

BY TERRY uses 8 technology products and services including Microsoft Advertising, Hotjar, Microsoft Clarity, and more. Explore BY TERRY's tech stack below.

BY TERRY's Email Address Formats

BY TERRY uses at least 1 email format:
BY TERRY Email FormatsExamplePercentage
FLast@byterry.comJDoe@byterry.com
100%

Frequently Asked Questions

What is BY TERRY's official website and social media links?

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BY TERRY's official website is byterry.com and has social profiles on LinkedIn.

How much revenue does BY TERRY generate?

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As of August 2026, BY TERRY's annual revenue is estimated to be $10M - $25M.

What is BY TERRY's NAICS code?

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BY TERRY's NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does BY TERRY have currently?

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As of August 2026, BY TERRY has approximately 107 employees across 4 continents, including Europe, North America and Asia. Key team members include Chief Financial Officer: M. L. G. G., Vice President Sales And Marketing: G. M. and Vice President Of Sales And Marketing: S. H. Explore BY TERRY's employee directory with LeadIQ.

What industry does BY TERRY belong to?

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BY TERRY operates in the Personal Care Product Manufacturing industry.

What technology does BY TERRY use?

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BY TERRY's tech stack includes Microsoft Advertising, Hotjar, Microsoft Clarity, Microsoft 365, Klaviyo, Stripe, Airtable and Adobe Creative Suite.

What is BY TERRY's email format?

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BY TERRY's email format typically follows the pattern of FLast@byterry.com. Find more BY TERRY email formats with LeadIQ.
BY TERRY logo

BY TERRY

Personal Care Product ManufacturingÎle-de-France, France51-200 Employees

BY TERRY is a Paris, Île-de-France-based personal care product manufacturer founded in 2000 by Terry de Gunzburg. It develops makeup, skincare, and fragrances with a focus on skin-friendly formulas that celebrate natural beauty and personal style. Its philosophy centers on 'Makeup that Cares,' aiming to deliver beauty that also supports skin health. The company operates from offices in Paris and London and maintains a global distribution network reaching prestigious stores worldwide. Its signature products include Baume de Rose and Brightening CC Serum, and it has earned industry recognition for hyaluronic-infused powders. The organization is mid-sized, with teams spanning its European operations and a global market presence.

Section iconCompany Overview

NAICS Code
32562 - Toilet Preparation Manufacturing
Employees
51-200

Section iconFunding & Financials

  • $10M - $25M

    BY TERRY's revenue is estimated to be in the range of $10M - $25M

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