Broadline Advantage C. A. Curtze Co. combines a broad product portfolio across canned, frozen, dairy, paper, chemicals, and equipment with a center of the plate program featuring fresh meat and seafood, presenting cross-sell opportunities to expand share of wallet within existing customers and capture more categories per account.

Regional Growth Operating across eight states with a 130-year operating history, Curtze can leverage deep local relationships and established supply chains to win additional regional foodservice contracts, particularly against larger national distributors where trust and reliability matter.

Technology Stack Utilize iCIMS, Salesforce, Microsoft SQL Server, and collaboration tools to tailor account-based marketing, onboarding, and sales workflows, enabling targeted outreach, faster quote-to-cash cycles, and synchronized data across sales, operations, and finance.

Mid-market Focus With revenue in the 100–250 million range and a workforce of 201–500, Curtze sits in a sweet spot to pursue mid-market foodservice opportunities where personalized service and center-of-the-plate capabilities differentiate from larger incumbents.

Competitive Positioning Position Curtze against larger regional and national distributors by emphasizing long-standing customer satisfaction, specialized fresh meat and seafood programs, and a redesigned customer experience online, highlighting agility, quality, and dedicated account support.