Insights

Luxury Market Appeal Cable’s focus on high-end, timeless knitwear made from Australian merino wool positions it as a premium brand with a loyal international clientele, presenting opportunities for upscale retail partnerships and selective distribution channels.

Sustainability Commitment The company’s emphasis on sustainable manufacturing and participation in the international wool campaign highlight its environmentally conscious brand image, appealing to eco-conscious consumers and potential collaborations with green-focused retailers or initiatives.

Made in Australia Cable’s commitment to keeping production domestic ensures superior quality control and authentic Australian craftsmanship, which can be leveraged to market premium, locally-made products to discerning customers seeking authenticity.

Digital Integration Utilizing platforms like Shopify, Facebook, and Google indicates a strong online presence; this opens avenues for expanding direct-to-consumer sales, targeted digital marketing campaigns, and collaborations with eco-luxury e-commerce sites.

Industry Recognition The company’s strong heritage and recognition through awards like the Woolmark, combined with its community engagement in wool campaigns, provide a compelling narrative for brand storytelling and targeted outreach to retail outlets focused on heritage and sustainability values.

CABLE Tech Stack

CABLE uses 8 technology products and services including AB Tasty, Zendesk, Shopify, and more. Explore CABLE's tech stack below.

  • AB Tasty
    A/B Testing
  • Zendesk
    Documentation Tools
  • Shopify
    E-commerce
  • Emotion
    Javascript Frameworks
  • Google
    Search Engines
  • HSTS
    Security
  • Quantcast
    System Analytics & Monitoring
  • Facebook
    Widgets

Media & News

CABLE's Email Address Formats

CABLE uses at least 1 format(s):
CABLE Email FormatsExamplePercentage
First.Last@cablemelbourne.comJohn.Doe@cablemelbourne.com
38%
First@cablemelbourne.comJohn@cablemelbourne.com
12%
First.Last@cablemelbourne.comJohn.Doe@cablemelbourne.com
38%
First@cablemelbourne.comJohn@cablemelbourne.com
12%

Frequently Asked Questions

What is CABLE's stock symbol?

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CABLE is a publicly traded company; the company's stock symbol is CABO.

What is CABLE's official website and social media links?

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CABLE's official website is cablemelbourne.com and has social profiles on LinkedIn.

What is CABLE's NAICS code?

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CABLE's NAICS code is 44-45 - Retail Trade.

How many employees does CABLE have currently?

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As of December 2025, CABLE has approximately 80 employees across 5 continents, including OceaniaAsiaEurope. Key team members include Merchandise Planning Manager: H. P.Ecommerce Manager: S. R.Retail Operations Manager: B. V.. Explore CABLE's employee directory with LeadIQ.

What industry does CABLE belong to?

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CABLE operates in the Retail industry.

What technology does CABLE use?

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CABLE's tech stack includes AB TastyZendeskShopifyEmotionGoogleHSTSQuantcastFacebook.

What is CABLE's email format?

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CABLE's email format typically follows the pattern of First.Last@cablemelbourne.com. Find more CABLE email formats with LeadIQ.

When was CABLE founded?

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CABLE was founded in 2007.

CABLE

RetailVictoria, Australia51-200 Employees

ABOUT US

Cable is a premium Australian knitwear label launched in 2007 by Georgina Austin (Sutton).

The Cable philosophy centres around high-end design and construction with a commitment to sustainable manufacturing. Specialising in Australian merino wool with the simple aim of creating luxurious wardrobe staples of high quality and durability, Cable has created an extremely loyal following across the world. The Cable style ethos centres around creating modern, timeless pieces that transcend seasons and provide the wearer with unique, elegant wardrobe options.

Georgina's innate understanding of the unique qualities of wool seems to be part of her DNA; her great, great grandfather was the founder of Thomas S Beaumont & Sons, a leading buyer of Australian superfine merino wool and the starting point of four generations of wool buyers. With quality and durability central to the brand's uniqueness, Georgina is also proudly committed to keeping production in Australia, ensuring that Cable garments surpass those of rival brands due to their integrity of design, manufacture and finish. Cable prides itself on achieving the Coveted 'Woolmark', which ensures the use of pure new wool and is recognised throughout the world as a symbol of quality and reliability.

Cable is also a proud participant of the international campaign for wool. convened by his royal highness the prince of wales, the campaign for wool brings together farming and textile industries with wool organisations from across the world to promote the unique natural properties of wool.

Section iconCompany Overview

Stock Symbol
CABO
NAICS Code
44-45 - Retail Trade
Founded
2007
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    CABLE's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    CABLE's revenue is estimated to be in the range of $1M$10M

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