Insights

Growing Customer Base With a customer database exceeding 400,000 and over 700,000 pieces sold annually, there is significant potential to expand personalized marketing and loyalty programs to further boost repeat sales and increase average order value.

Digital Expansion The company's reliance on online sales and its tech stack including platforms like Vimeo, Wisepops, and Hotjar indicates opportunities to optimize and innovate digital marketing strategies, improve online user experience, and enhance conversion rates.

Product Diversification Since launching a women’s wear range in 2007, Pure Collection has successfully expanded its product line, creating opportunities to introduce complementary accessories, exclusive collaborations, and seasonal collections to appeal to broader customer segments.

Strategic Partnerships The recent collaboration with The Cambridge Satchel Company and presence within John Lewis suggest room for further brand partnerships and retail collaborations to strengthen market presence and reach new audiences both online and in-store.

Market Positioning As a leading independent cashmere retailer aiming for a £100m turnover, there are sizeable growth opportunities in international markets and targeted marketing campaigns to elevate brand recognition, especially among luxury and premium apparel consumers.

Pure Collection Tech Stack

Pure Collection uses 8 technology products and services including Hotjar, Microsoft Clarity, jQuery, and more. Explore Pure Collection's tech stack below.

  • Hotjar
    Analytics
  • Microsoft Clarity
    Analytics
  • jQuery
    Javascript Libraries
  • Priority Hints
    Performance
  • USPS
    Transportation And Fleet Management
  • Vimeo
    Video Players
  • Piwik PRO Core
    Web Analytics
  • Wisepops
    Widgets

Pure Collection's Email Address Formats

Pure Collection uses at least 1 format(s):
Pure Collection Email FormatsExamplePercentage
First.Last@purecollection.comJohn.Doe@purecollection.com
88%
FirstLast@purecollection.comJohnDoe@purecollection.com
5%
FiLast@purecollection.comJoDoe@purecollection.com
5%
LastFi@purecollection.comDoeJo@purecollection.com
2%

Frequently Asked Questions

What is Pure Collection's phone number?

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You can contact Pure Collection's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Pure Collection's official website and social media links?

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Pure Collection's official website is purecollection.com and has social profiles on LinkedIn.

What is Pure Collection's SIC code NAICS code?

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Pure Collection's SIC code is 5261 - Retail Nurseries, Lawn and Garden Supply Stores NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Pure Collection have currently?

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As of December 2025, Pure Collection has approximately 201 employees across 4 continents, including EuropeAsiaAfrica. Key team members include Chief Everything Officer: N. C.Head Of Logistics: C. O.Buying And Design Director: A. L.. Explore Pure Collection's employee directory with LeadIQ.

What industry does Pure Collection belong to?

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Pure Collection operates in the Retail Apparel and Fashion industry.

What technology does Pure Collection use?

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Pure Collection's tech stack includes HotjarMicrosoft ClarityjQueryPriority HintsUSPSVimeoPiwik PRO CoreWisepops.

What is Pure Collection's email format?

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Pure Collection's email format typically follows the pattern of First.Last@purecollection.com. Find more Pure Collection email formats with LeadIQ.

When was Pure Collection founded?

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Pure Collection was founded in 2002.

Pure Collection

Retail Apparel and FashionEngland, United Kingdom201-500 Employees

“The world’s finest cashmere, sensibly priced and expertly crafted into beautiful, modern styles to make you feel special and look terrific”

That was the goal when Nick Falkingham founded Pure Collection fifteen years ago and it remains at the heart of what we do today.

Since our beginning in 2002 Pure Collection has become one of the largest independent direct and online retailers of cashmere in the world.  Today we sell over 700,000 pieces a year with boutiques in Tunbridge Wells, York, Reigate, Guildford, Marlow, Northcote Road - London, Chichester and within concessions in John Lewis stores. 

We’ve grown in other ways too. 

When our customers asked us for beautiful clothes to complement Pure Collection cashmere, we launched our successful women’s wear range. That was in 2007 and we haven’t looked back since. This collection of clothing and accessories are designed with the same luxury philosophy as our cashmere collection.

The business has evolved from a classic start up to a dynamic, fast paced and highly respected organisation, led by an established team of highly qualified experts and professionals.  In 2015 our turnover exceeded £40m from a database of over 400,000 customers. Our ambition is to grow to £100m turnover over the next 5 years and be recognised as a well respected truly multinational company.

We call Harrogate in North Yorkshire our home. This beautiful spa town, close to the Dales. has helped to attract some of the best talent in the industry with its sophisticated shops, restaurants and beautiful surroundings it provides a wonderful setting in which to work.

To find out more about our story, see our company website.

Section iconCompany Overview

Phone number
SIC Code
5261 - Retail Nurseries, Lawn and Garden Supply Stores
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2002
Employees
201-500

Section iconFunding & Financials

  • $1M$10M

    Pure Collection's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Pure Collection's revenue is estimated to be in the range of $1M$10M

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