Growth opportunities Cables To Go operates in the IT Services and IT Consulting space with recent product line expansions in connectivity hardware. This suggests opportunities to cross-sell network infrastructure, cabling solutions, and AV integration services to customers seeking robust hardware plus professional services.

SMB to mid-market With a small employee base and revenue under 1M, C2G’s target market is likely small to mid-sized organizations that need reliable connectivity and AV solutions. Approach for sales should emphasize cost-effective, scalable bundles and rapid deployment capabilities.

Expansion momentum Recent launches of USB extenders, long USB cables, and 4K DisplayPort AOC indicate ongoing product development and demand for high-bandwidth, length-flexible solutions. Position offerings around performance, warranty, and compatibility with evolving collaboration platforms.

Tech stack leverage Utilize their tech ecosystem—AWS, Google Analytics, Salesforce Service Cloud, and Microsoft Advertising—to offer integrated solutions, migration support, and analytics-driven IT services that align with clients’ cloud, e-commerce, and digital marketing needs.

Competitive positioning As a smaller player in a field with large incumbents, emphasize agility, personalized support, and quick turnaround for custom cabling and AV extenders. Propose channel partnerships or OEM-like collaborations to differentiate and expand reach.