New CEO Appointment Superior Essex's recent appointment of Daniel Choi as CEO in March 2022 presents an opportunity for a sales outreach focused on building new partnerships and collaborations under fresh leadership.

Product Recognition Receiving the Product of the Year award showcases Superior Essex's commitment to innovation and quality, providing a strong talking point to highlight the superiority of their offerings in sales conversations.

Tech Advancements The launch of improved versions of cables like the 10Gain XP and Telco OSP Hybrid cable optimized demonstrates Superior Essex's dedication to technological advancements, creating an entry point for discussions on cutting-edge solutions with potential clients.

Sustainability Recognition Being awarded the 2018 TIA Global Sustainability Award and recertified as a Zero Waste to Landfill company for the third consecutive year can be leveraged in sales pitches to environmentally-conscious prospects, emphasizing Superior Essex's commitment to sustainability and corporate responsibility.

Industry Partnerships Collaborating with entities like Grant Enfinger and entering into partnerships in events like the NASCAR Gander Outdoors Truck Series race opens avenues for sales engagements by associating with high-profile events and individuals, potentially expanding Superior Essex's market reach.