Defense focus CAEs strong emphasis on defense, including expansion of training capabilities with partners like Leonardo for M‑346 ITS and Saab collaboration for Gripen. Sales opportunity: target defense budgets, AI-enabled and autonomous mission training solutions, and integrated simulator ecosystems for modern fighter programs.

Global training footprint With 240 sites and training locations across 40+ countries and a large workforce, CAE offers scalable, global training solutions. Sales angle: propose multi-site deployment, cross-border support contracts, and turnkey training programs for airlines, operators, and defense customers with standardized curricula.

Digital and AI readiness CAEs push toward high-fidelity simulators and next‑gen training leveraging AI-enabled systems and autonomous mission environments. Sales angle: offer advanced simulation software, data analytics, maintenance optimization, and interoperability with customers’ AI/ML workflows.

Sustainability integration Sustainability is embedded in CAEs operations and offerings. Sales opportunity: position eco-friendly training solutions, fuel‑efficiency focused simulators, and lifecycle sustainability services to airlines and defense customers seeking green performance and regulatory alignment.

Industry recognition CAEs inclusion in TIME Canada Best Companies signals brand strength and reliability. Sales tactic: leverage reputation for reliability, long‑term partnerships, and transformational programs to pursue multi‑year contracts with both civil and defense customers, including potential funded modernization initiatives.