Sustainable Packaging Cafès Novell's commitment to environmentally friendly products, such as compostable coffee capsules and packaging, presents opportunities to collaborate with eco-conscious suppliers and expand sustainable product offerings to environmentally aware consumers.

International Expansion With its presence in markets like Italy, Hong Kong, the United States, and the United Kingdom, there is potential to develop targeted distribution channels and marketing strategies to further grow sales in these regions and capture emerging coffee markets.

Organic Product Growth Launching organic coffee capsules and ground coffee indicates a rising consumer demand for organic options, creating opportunities to upsell organic product lines and develop new organic coffee innovations for health-conscious customers.

Premium Coffee Positioning Focusing on high-quality beans and personalized coffee experiences aligns Cafès Novell with the premium coffee segment, suggesting sales strategies centered on specialty coffee markets and partnerships with gourmet retailers.

Digital & Retail Channels Utilizing online platforms and engaging in omnichannel retail, evidenced by their WooCommerce multilingual setup, indicates a scope for expanding digital marketing efforts and enhancing direct-to-consumer sales through targeted online campaigns.