International Expansion Segafredo Zanetti has successfully expanded internationally, establishing itself as a leader in espresso coffee worldwide. This global presence opens up opportunities for partnerships and distribution in new markets.

Product Innovation With the recent launch of the on-the-go Segafredo coffee drink, the company has showcased its commitment to innovation. Sales teams can capitalize on this new product offering to attract customers seeking convenient coffee options.

Strategic Partnerships The partnership extensions with companies like Virtus Pallacanestro Bologna S.p.A. and Tank & Rast GmbH indicate a focus on building long-term relationships. Leveraging these partnerships can lead to cross-promotional opportunities and increased sales.

Technology Integration Segafredo Zanetti utilizes a robust tech stack including Google Analytics Enhanced eCommerce and Joomla. This emphasis on technology can be leveraged by sales teams to optimize online sales channels and enhance customer engagement.

Market Differentiation Amidst competition from similar companies like Costa Coffee and Starbucks, Segafredo Zanetti's commitment to offering authentic Italian espresso presents a unique selling point. Sales professionals can emphasize this differentiation to attract customers seeking genuine Italian coffee experiences.