Travel Channel Expansion Opportunity to scale Segafredo’s B2B channels within travel and on-the-go retail by expanding partnerships with airports, railway stations, highways, and hotel amenities. Leverage existing Tank & Rast and on-the-go drink initiatives to place Segafredo espresso in high-traffic locations and offer private-label convenience formats and vending collaborations.

Sports Marketing Advantage Capitalize on current sports sponsorships to drive regional penetration by forming co-branded campaigns with teams, venues, and hospitality partners. Use sports partnerships to secure shelf space and café placements in fan zones, gyms, and retail partners in target markets.

Global Distributor Reach Strengthen international growth through selective distributor partnerships in high-potential regions (APAC, LATAM, MEA) leveraging Segafredo Zanetti’s leadership position and full pipeline from plant to cup. Provide joint marketing, training, and demand generation programs to accelerate local adoption in horeca and retail channels.

Private Label Opportunities Explore private-label espresso blends for retailers, hospitality chains, airlines, and office coffee programs. Offer turnkey coffee systems and support services (grinding, packaging, equipment) to deliver end-to-end solutions under partners' brands.

Ecommerce Acceleration Enhance e-commerce via the existing platform to drive direct-to-consumer and business-to-business sales. Introduce subscriptions, bundles, loyalty programs, and partner-focused marketing, while using data insights to optimize retailer promotions and co-marketing opportunities.