International Brand Leadership Segafredo Zanetti holds a dominant position in the global espresso market, especially in Italy and key international markets, presenting opportunities to expand premium coffee product sales and brand partnerships in markets seeking authentic Italian coffee experiences.

Growing On-the-Go Portfolio The recent launch of on-the-go coffee drinks in the Thai market indicates an increasing consumer demand for convenient coffee solutions, offering potential sales channels through convenience stores, cafes, and quick-service outlets.

Strategic Sponsorship Engagements Partnerships with sports teams like Virtus Bologna and collaborations with other brands demonstrate active marketing efforts that can be leveraged to enhance brand visibility and drive bulk or retail coffee sales through co-branded campaigns.

Tech-Driven Consumer Insights Utilizing advanced analytics and eCommerce platforms provides opportunities to optimize customer targeting, personalize marketing efforts, and increase sales via direct online channels and targeted promotions, especially for premium products.

Expansion in Retail Innovation The introduction of household coffee systems such as 'The Espresso 1' opens avenues to target home consumers and specialty coffee enthusiasts, enabling cross-selling with premium brewing equipment and expanding retail presence in new distribution channels.