Insights

Insurance UX focus Cake & Arrow specializes in UX design and product innovation exclusively for the insurance and financial services industry, offering a deep domain understanding that can accelerate digital transformation initiatives for carriers, distributors, and service providers.

Enterprise-ready capabilities With end-to-end offerings from research and insights to front-end development and CMS, they can handle full product lifecycle projects for large insurers seeking improved digital experiences and modernization without engaging multiple vendors.

Strong client pedigree Recent engagements with leading insurers and brokers such as Chubb, Travelers, MetLife, Northwestern Mutual, and Unqork signal credibility and a proven track record to win additional enterprise clients in the insurance distribution and servicing space.

Mid-market growth Revenue range of 25 to 50 million and a team size of 11-50 positions Cake & Arrow as a nimble partner capable of scale for multi-year strategic engagements while maintaining high-touch, human-centered design delivery.

Industry events Active participation in industry events like the 2026 InsurTech Summit indicates thought leadership and opportunities to connect with potential buyers exploring digital innovation, partnerships, and proof-of-concept collaborations.

Cake & Arrow Tech Stack

Cake & Arrow uses 8 technology products and services including Amazon S3, Google Fonts API, core-js, and more. Explore Cake & Arrow's tech stack below.

  • Amazon S3
    Content Delivery Network
  • Google Fonts API
    Font Scripts
  • core-js
    Javascript Libraries
  • CloudFlareJS
    Javascript Libraries
  • Omniture
    Marketing Performance Measurement
  • Yoast SEO
    Search Engines
  • Cloudflare Bot Management
    Security
  • AddToAny Share Buttons
    Web Platform Extensions

Cake & Arrow's Email Address Formats

Cake & Arrow uses at least 1 format(s):
Cake & Arrow Email FormatsExamplePercentage
FLast@cakeandarrow.comJDoe@cakeandarrow.com
93%
FirstLast@cakeandarrow.comJohnDoe@cakeandarrow.com
5%
FiLast@cakeandarrow.comJoDoe@cakeandarrow.com
2%

Frequently Asked Questions

What is Cake & Arrow's phone number?

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You can contact Cake & Arrow's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Cake & Arrow's official website and social media links?

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Cake & Arrow's official website is cakeandarrow.com and has social profiles on LinkedIn.

How much revenue does Cake & Arrow generate?

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As of July 2026, Cake & Arrow's annual revenue is estimated to be $25M - $50M.

What is Cake & Arrow's NAICS code?

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Cake & Arrow's NAICS code is 5414 - Specialized Design Services.

How many employees does Cake & Arrow have currently?

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As of July 2026, Cake & Arrow has approximately 47 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: E. P.People Operations Manager: A. P.Senior Experience Designer: L. M.. Explore Cake & Arrow's employee directory with LeadIQ.

What industry does Cake & Arrow belong to?

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Cake & Arrow operates in the Design Services industry.

What technology does Cake & Arrow use?

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Cake & Arrow's tech stack includes Amazon S3Google Fonts APIcore-jsCloudFlareJSOmnitureYoast SEOCloudflare Bot ManagementAddToAny Share Buttons.

What is Cake & Arrow's email format?

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Cake & Arrow's email format typically follows the pattern of FLast@cakeandarrow.com. Find more Cake & Arrow email formats with LeadIQ.

When was Cake & Arrow founded?

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Cake & Arrow was founded in 2002.
Cake & Arrow logo

Cake & Arrow

Design ServicesNew York, United States11-50 Employees

Cake & Arrow is a design services firm focused on UX design and product innovation for the insurance and financial services sectors. The company emphasizes human-centered design to help carriers, distributors, and service providers create digital experiences that improve buying, selling, and servicing insurance. Based in New York, the firm serves clients within the insurance industry and works with several notable carriers and providers to address user experience and product strategy needs. With a history spanning more than two decades, Cake & Arrow positions itself as a partner for organizations seeking improved digital interactions and ongoing strategic guidance. In addition to design work, the company offers capabilities across research, product strategy, development, and design thinking, supporting both websites and enterprise software initiatives. A recent development includes participation in the 2026 InsurTech Summit, reflecting engagement with industry events and ongoing dialogue in the insurance technology space.

Section iconCompany Overview

Phone number
NAICS Code
5414 - Specialized Design Services
Founded
2002
Employees
11-50

Section iconFunding & Financials

  • $25M - $50M

    Cake & Arrow's revenue is estimated to be in the range of $25M - $50M

Section iconFunding & Financials

  • $25M - $50M

    Cake & Arrow's revenue is estimated to be in the range of $25M - $50M

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