Insights

Insurance focus Cake & Arrow specializes in UX design and product innovation exclusively for the insurance and financial services industry, signaling a strong fit for insurance carriers, distributors, and service providers seeking human-centered digital experiences.

Enterprise clients Recent clients include major insurers and brokers such as Chubb, Travelers, MetLife, Northwestern Mutual, American Family, and The Hanover, indicating credibility and a track record with large, complex organizations that may lead to scalable engagements.

Digital capabilities Full-service design and product innovation offering from UI/UX, research, strategy, enterprise software, to front-end and CMS development position the firm to handle end-to-end digital initiatives for complex insurance ecosystems.

Tech readiness Utilizes a modern tech stack including AWS, Figma, Sketch, Shopify, and collaboration tools, suggesting they can integrate with current client architectures and support iterative, design-driven development.

Growth signals Revenue range of 25M to 50M and active participation in industry events such as the 2026 InsurTech Summit imply growing demand, opportunities for expansions into new lines of business or geographic markets, and potential for long-term partnerships.

Similar companies to Cake & Arrow

Cake & Arrow Tech Stack

Cake & Arrow uses 8 technology products and services including Amazon Web Services, Figma, Sketch, and more. Explore Cake & Arrow's tech stack below.

Cake & Arrow's Email Address Formats

Cake & Arrow uses at least 3 email formats:
Cake & Arrow Email FormatsExamplePercentage
FLast@cakeandarrow.comJDoe@cakeandarrow.com
93%
FirstLast@cakeandarrow.comJohnDoe@cakeandarrow.com
5%
FiLast@cakeandarrow.comJoDoe@cakeandarrow.com
2%

Frequently Asked Questions

What is Cake & Arrow's phone number?

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You can contact Cake & Arrow's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Cake & Arrow's official website and social media links?

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Cake & Arrow's official website is cakeandarrow.com and has social profiles on LinkedIn.

How much revenue does Cake & Arrow generate?

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As of September 2026, Cake & Arrow's annual revenue is estimated to be $25M - $50M.

What is Cake & Arrow's NAICS code?

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Cake & Arrow's NAICS code is 5414 - Specialized Design Services.

How many employees does Cake & Arrow have currently?

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As of September 2026, Cake & Arrow has approximately 45 employees across 4 continents, including North America, Asia and Europe. Key team members include Chief Executive Officer: E. P., People Operations Manager: A. P. and Senior Experience Designer: L. M. Explore Cake & Arrow's employee directory with LeadIQ.

What industry does Cake & Arrow belong to?

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Cake & Arrow operates in the Design Services industry.

What technology does Cake & Arrow use?

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Cake & Arrow's tech stack includes Amazon Web Services, Figma, Sketch, Shopify, Google Workspace, Moz, Slack and Piwik.

What is Cake & Arrow's email format?

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Cake & Arrow's email format typically follows the pattern of FLast@cakeandarrow.com. Find more Cake & Arrow email formats with LeadIQ.

When was Cake & Arrow founded?

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Cake & Arrow was founded in 2002.
Cake & Arrow logo

Cake & Arrow

Design ServicesNew York, United States11-50 Employees

Cake & Arrow is a design services firm focused on UX design and product innovation for the insurance and financial services sectors. The company emphasizes human-centered design to help carriers, distributors, and service providers create digital experiences that improve buying, selling, and servicing insurance. Based in New York, the firm serves clients within the insurance industry and works with several notable carriers and providers to address user experience and product strategy needs. With a history spanning more than two decades, Cake & Arrow positions itself as a partner for organizations seeking improved digital interactions and ongoing strategic guidance. In addition to design work, the company offers capabilities across research, product strategy, development, and design thinking, supporting both websites and enterprise software initiatives. A recent development includes participation in the 2026 InsurTech Summit, reflecting engagement with industry events and ongoing dialogue in the insurance technology space.

Section iconCompany Overview

Phone number
NAICS Code
5414 - Specialized Design Services
Founded
2002
Employees
11-50

Section iconFunding & Financials

  • $25M - $50M

    Cake & Arrow's revenue is estimated to be in the range of $25M - $50M

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