Expand Digital Presence Cakes by Cristin utilizes basic web technologies such as WordPress and Google Maps, presenting opportunities to enhance online engagement through advanced e-commerce features, digital marketing tools, and personalized online ordering systems to attract a broader customer base.

Tap into Niche Market With a strong local reputation in San Diego and a focus on custom, beautiful cakes, there is potential to expand into adjacent markets or offer specialized products for event planners, catering companies, and corporate clients seeking premium, customizable baked goods.

Leverage Social Media With a presence on Twitter, Cakes by Cristin can capitalize on social media marketing and influencer collaborations to increase brand visibility, showcase signature creations, and drive more direct sales through targeted advertising campaigns.

Enhance Product Portfolio The company’s custom-made, artistic cakes open opportunities to develop packaged gourmet products or baking kits for retail distribution, appealing to home bakers and gift markets beyond its local customer base.

Optimize Customer Engagement Cakes by Cristin can implement customer loyalty programs, personalized marketing, and online booking enhancements to improve repeat sales, boost customer retention, and encourage word-of-mouth referrals in its regional market.