Target Market Construction professionals and small business owners using handheld and app-based tools present a clear opportunity to upsell integrated measuring and calculation solutions, especially for the flagship Construction Master line and the new digital Toolbelt.

Expansion Channels Leverage international distribution and online app adoption to extend reach beyond the U.S. Partner with construction training programs and trade schools to showcase award-winning tools and drive adoption among skilled trades.

Digital Growth Capitalize on the rapid adoption of app versions and customizable Toolbelt features to cross-sell premium app capabilities, subscriptions, or enterprise-style hardware bundles for larger construction firms.

Brand credibility Utilize CI’s long-standing awards and 3+ million unit flagship sales to position offerings as trusted, high-precision tools for professional builders, which can help shorten sales cycles with risk-averse buyers.

Strategic Partnerships Explore collaborations with industry associations,SkillsUSA events, and vocational education channels to generate leads, demonstrations, and trials aligned with workforce development and hands-on training.