Admissions Analytics Caldwell University already relies on Google Search Console and Web Vitals to monitor site performance, suggesting a strong fit for an admissions-focused analytics and conversion optimization engagement. There is an opportunity to provide SEO audits, CRO testing, and dashboard reporting to improve applicant traffic and yield.

Athletics Tech Active athletics program with new coaches and events; this creates demand for integrated athletics management, recruiting analytics, and media/streaming solutions to improve program visibility, recruitment, and operational efficiency.

E-commerce & Fundraising WooCommerce usage indicates a digital storefront; potential for expanded campus store merch, event ticketing, and donor fundraising platforms integrated with CRM to boost revenue and engagement.

Security & Cloud Existing Cloudflare Bot Management and Google Cloud usage signals focus on digital infrastructure; opportunity to upsell security hardening, SSO/identity management, and cloud performance optimization for admissions portals and student services.

Faith Community Platform The campus ministry partnership with St. Aloysius and Dominican Catholic identity opens a path for a faith-based community platform, LMS integrations for faith formation, and donor/community engagement tools tailored to religious institutions.