Digital Engagement Opportunities The Calgary Herald has recently received an award for successful use of social media, indicating strong audience engagement on digital platforms. This presents opportunities to offer advanced social media marketing, targeted advertising solutions, or content amplification services to enhance their online reach and audience interaction.

Local Community Involvement With initiatives like the Fresh Food Rescue Program and partnerships with local organizations such as the Calgary Food Bank, the company demonstrates a focus on community engagement. Business opportunities include sponsorships, cause-related marketing campaigns, or corporate social responsibility programs to strengthen community ties.

Content Monetization Potential The company’s reimagined approach to content delivery across multiple platforms highlights a focus on platform-driven storytelling. There is potential to provide innovative advertising solutions, subscription models, or multimedia content packages tailored to their diverse audience base.

Leadership Transition Opportunities Recent changes in executive leadership, including the upcoming departure of the CEO, present a chance to engage with new decision-makers. Developing relationships with incoming leadership or offering leadership branding and management solutions could position your offerings effectively during this transition period.

Market Differentiation & Growth As a regional newspaper with a longstanding history and a mid-range revenue scale, the Calgary Herald is likely seeking ways to expand its market share and innovate within the news industry. Opportunities include providing cutting-edge technology solutions, audience analytics, or digital transformation services to support their growth and competitive positioning.