Market leadership CTV News is Canada’s #1 news organization with national and local reach across multiple platforms, presenting a strong opportunity to upsell premium video inventory, branded content, and cross-platform campaigns to advertisers seeking broad national and local exposure.

Diverse assets With CTV News channels, CP24, BNN Bloomberg, and flagship programs plus digital properties (CTVNews.ca, CP24.com, BNNBloomberg.ca) there are multiple ad and sponsorship touchpoints across TV, online, and apps for integrated campaigns and data-driven targeting.

Data and trust Utilize audience reach and trusted Canadian brand positioning to offer premium programmatic, sponsorships, and contextual placements, leveraging tech stack elements (Google Tag Manager, Cloudflare, reCAPTCHA) to ensure brand safety and measurement-ready campaigns.

Expansion potential Recent staffing recognitions and regional collaborations suggest opportunities to partner on local newsroom campaigns, community initiatives, and CSR storytelling that align with advertisers’ local market goals and cause-related marketing.

Revenue range Reported revenue in the mid-range of hundreds of millions positions CTV News as a sizable media partner capable of scalable sponsorships, multi-market packages, and long-term advertising commitments suitable for major brands and national campaigns.