California Creations Employee Directory

ManufacturingCalifornia, United States11-50 Employees

In 1986, Mark Dinges, a partner of a company called SoMuchFun, successfully negotiated with Tomy to begin exclusively marketing their wind up toys to the specialty stores within the US and Canada. This successful relationship has continued almost uninterrupted until today. Through most of these years, the relationship has been through TOMY and Mark’s new company, California Creations. In 2007, Tomy and California Creations created a new relationship where California Creations would licenses toys from Tomy. This change is significant because it allowed California Creations to develop the brand name “Z Wind Ups”, and it freed them up to create other wind up toys to add to the original TOMY line. Today, Z Wind Ups is the fastest growing collectable, plastic wind up toy company in the world. New designs and functions are changing the way people view both design and the intricate functions of plastic wind up toys. In addition, wind up toy enthusiasts around the world love the simple innovation of using translucent plastic that allows people to see the intricate details inside the toy as it performs. In the coming months and years, Z Wind Ups will continue to release functions that have never been seen before in a wind up toy of any kind (including tin). Our goal is to bring back the simplicity and innovation of toys. We believe that every Z Wind Up can put a smile on a face, no matter how young or how old, because when you wind up a Z Wind Up, it comes to life!

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