Advocacy Role Position CCFC as a gateway to policy and regulatory support for California cut flower growers, highlighting opportunities to offer lobbying, governmental affairs briefings, and regulatory compliance services to help members navigate permits, labor, and environmental requirements.

Small Member Base Target the 2-10 producer members with scalable services such as shared marketing, bulk procurement, and co-op logistics to improve efficiency, reduce costs, and amplify bargaining power without disrupting their autonomous operations.

Revenue Growth Leverage the organization’s sub-$1M revenue profile to propose tiered sponsorships, event sponsorships, and value-added services (research grants, market data, and promotional campaigns) that could increase funding while delivering measurable ROI for members.

Sustainability Focus Offer sustainability and efficiency programs—transport optimization, green packaging, and waste reduction—to align with CCFC priorities and provide cost-saving, marketable initiatives that can be bundled into member services.

Industry Visibility Capitalize on the Commission’s marketing and PR focus by proposing strategic partnerships, content collaborations, and trade show activations that raise profile for growers and create lead generation opportunities for suppliers and service providers.