Membership Engagement SAF serves a diverse range of industry segments including retailers, growers, wholesalers, importers, and educators, presenting multiple cross-selling opportunities for products and services tailored to the floral industry.

Event Participation SAF hosts and participates in high-profile industry events such as flower design competitions and marketing contests, offering avenues to showcase new products, sponsor branding, or provide educational resources to engaged floral professionals.

Digital Initiatives The recent launch of digital marketing courses indicates an openness to innovative educational solutions, presenting opportunities for digital tools, marketing platforms, and online learning products to enhance member engagement.

Market Focus With a strong emphasis on community and outreach through programs like Petal It Forward, there are possibilities for promotional collaborations, floral gifting campaigns, or sponsorships aimed at increasing brand visibility within local markets.

Financial Scale Operating within a revenue range of 25 to 50 million dollars and serving a network of industry professionals, SAF offers a sizeable market for scalable products, vendor partnerships, or industry-specific solutions tailored for the floral market ecosystem.