Industry Engagement The Society of American Florists actively participates in numerous industry events such as floral competitions, marketing contests, and community outreach programs, providing ample opportunities to introduce innovative products and solutions tailored for floral retailers, growers, and suppliers.

Market Size & Revenue With a revenue range of 25 to 50 million dollars and membership encompassing top industry players, there is significant scope to offer scalable services and digital solutions that support growth, marketing, and operational efficiencies for floral businesses of varied sizes.

Digital Transformation The recent launch of digital marketing courses and the organization’s focus on modern marketing initiatives highlight an openness to digital solutions; this presents opportunities to offer tech tools such as marketing automation platforms, engagement analytics, or e-commerce enhancements.

Community & Outreach Partnerships like the Floral Parlor’s Petal It Forward event demonstrate community engagement and brand visibility potential, suggesting avenues for companies to collaborate on promotional campaigns, branded floral projects, or local activation programs.

Event Participation SAF’s active involvement in high-profile events and conventions enables direct engagement with a targeted network of breeders, designers, and industry leaders, making it an ideal channel for introducing innovations in floral design, supply chain solutions, or sustainability initiatives.