Brand Visibility The California Dried Plum Board actively promotes its industry through advertising and marketing initiatives, presenting opportunities for advertising agencies and digital marketers to collaborate on innovative campaigns and expand brand awareness efforts.

International Expansion With programs focused on domestic and international markets, there is a potential for sales partners specializing in market entry strategies, export services, and global trade facilitation to support the company's international growth objectives.

Data-Driven Insights Utilization of Google Analytics and digital marketing platforms indicates a reliance on data for decision-making, suggesting opportunities for analytics, marketing technology, and audience targeting solutions to enhance campaign effectiveness.

Collaborative Opportunities As a self-governing industry body created by growers and processors, there is potential for consulting or technology providers to offer tools and services that support industry collaboration, research, and education initiatives.

Market Presence Operating within a competitive landscape of California agricultural commodity boards, the company might benefit from innovative promotional and engagement strategies, providing solutions for increasing market share and consumer outreach in the dried plum segment.