Sustainability leadership CMAB is a state-backed, sustainability-focused advertising entity funded by California dairy farm families, presenting opportunities to partner with consumer brands and retail channels seeking credible, eco-conscious dairy marketing and storytelling.

Strategic partnerships Recent collaborations with Cheese Trail, Raley’s, and consumer guides indicate CMAB’s strength in co-branded campaigns and in-store promotions, suggesting sales potential for co-sponsored events, shopper programs, and regional cheese or dairy experiences.

Media and promo power CMAB deploys advertising, PR, research, and retail/promotional programs at scale, creating avenues to offer integrated marketing packages, data-driven campaigns, and retail activation services to dairy, cheese, and related foodservice partners.

Market expansion With aims to grow demand for Real California Milk domestically and internationally, there are opportunities to pitch market-entry campaigns, export support, and global retail partnerships for dairy brands seeking California-sourced credibility.

Funding and impact A mid-sized revenue profile and public funding backing enable partnerships with brands seeking credible, non-profit aligned marketing initiatives, including sponsorships, grants, and cause-related campaigns tied to sustainable dairy.