Community Engagement Leverage California Rodeo Salinas’ strong local community presence and recent events to offer targeted sponsorship packages, digital marketing, and event activation opportunities that align with their rodeo and festival calendar.

Digital Marketing They employ Google Ads, Google Tag Manager, and New Relic, indicating openness to advanced analytics and performance marketing. Propose data-driven ad campaigns, website conversion optimization, and incremental ROAS improvements tied to event ticketing.

Partnership Opportunities Past collaborations with healthcare and local nonprofits suggest potential for CSR-aligned partnerships. Propose healthcare-focused sponsorships, charitable ticketing drives, and cause marketing that resonates with their community outreach.

Expansion & Venues Recent location openings and a large annual carnival imply capacity for scale. Offer venue tech, ticketing solutions, and mobile initiatives to support larger crowds, streaming, and on-site experiences.

Financial & Growth Revenue scale places them in the small-to-mid market with a track record of growth. Position scalable, cost-efficient marketing and sponsorship bundles designed for mid-market sports and live events with clear metrics.