Global market funding Leverage the recent USDA funding of over $17 million for international market development to position food manufacturers and retailers for joint promotions, co-branded campaigns, and import-ready walnuts in export markets.

Heart health platform Capitalize on ongoing heart-health marketing initiatives with retailers nationwide to create in-store tastings, recipe partnerships, and promotional bundles that align with wellness trends and drive trial of California walnuts.

R&D leadership Engage the new Director of Research and Technical Affairs to identify collaboration opportunities on production efficiency, postharvest quality programs, and regulatory compliance support that can translate into certified ingredient assurances for customers.

Product development support Promote walnuts as a premium, omega-3 rich, clean-label ingredient for snacks, baked goods, and plant-based products; offer formulation assistance, texture and flavor optimization, and co-development resources to accelerate merchant launch timelines.

Strategic partnerships Explore joint programs with allied commodity groups and restaurants for cross-promotions and bundled displays (e.g., complementary heart-healthy foods with California walnuts) to expand exposure in both retail and foodservice channels.