Growth momentum Imaginuity recently expanded its capabilities with new AdScience features and has a rising profile in North Texas, signaling potential for cross-sell of enhanced data-driven marketing platforms and services to existing clients and partners.

Leadership recognition CEO Taylor Calise was named Emerging Leader of the Year, which presents a storytelling angle for introducing executive-level partnerships and speaking engagements to open doors with mid- to large-market brands seeking innovation-led marketing strategies.

Strategic acquisitions The 2022 Beacon Advertising acquisition expands Imaginuity’s client partnerships and services, suggesting opportunities to approach former Beacon clients and existing Imaginuity accounts with integrated solutions, especially in multi-channel activation.

Pylot platform Imaginuity’s Pylot offering targets multi-location businesses, creating a path to upsell scalable digital presence management and localized marketing programs to franchises and multi-brand networks.

Data-driven scope With AdScience and a data-driven approach spanning brand experience to performance media, there are opportunities to propose end-to-end analytics, attribution modeling, and cross-channel optimization for clients seeking measurable marketing ROI.