Community scale Target mid-sized to larger churches in the Detroit metro area with annual revenues in the high six to seven figures, highlighting potential for church management software, donation platforms, and digital engagement tools tailored for religious institutions.

Digital infrastructure Leverage their existing tech stack (WordPress, MySQL, Microsoft 365, analytics tools) to propose integrated church management, online giving optimization, and secure data analytics that align with their current platforms.

Financial growth With revenue in the listed range, present scalable donor management, recurring giving solutions, and financial reporting modules that can grow as the church expands its membership and programs.

Facilities and events Offer event and facility scheduling, volunteer coordination, and community event management solutions that fit a church of this size and support outreach and ministry activities.

Competitor landscape Position offerings relative to peers like Saddleback Church and Grace Community by emphasizing value, security, and ease of integration with existing church IT ecosystems to differentiate from larger congregations with similar needs.