Retail Expansion Capitalize on flagship store openings and new mall partnerships (e.g., SoHo flagship and Migsun leasing) to secure wholesale deals, exclusive product drops, and in-store events with local retailers.

Collaborative Capsules Leverage ongoing limited-edition capsules and ambassador campaigns (Jung Kook, Pride 2026, Raphinha) to offer retailers short-run assortments that drive foot traffic and premium pricing.

Shapewear Momentum Expand the Calvin Klein Shapewear launch with wholesale programs, lingerie retailers, and bundled assortments to capture growing shapewear demand.

Global Distribution Use PVH's global network to access new markets and department store partners, with co-branded collections and scalable wholesale programs.

Experiential Marketing Provide retailers with event-led promotions and experiential kits tied to campaigns like Pride and celebrity-driven drops to boost in-store adoption and omnichannel sales.