Niche Market Position Calypsa operates within the specialized swimwear retail sector, focusing on comfort, confidence, and customer well-being, which presents opportunities for targeted marketing and premium product positioning.
Growing Revenue Potential With an annual revenue estimated between 1 million and 10 million dollars and a customer base attentive to comfort and inclusivity, there is significant potential for expanding customer outreach through digital marketing channels.
Tech-Driven Customer Engagement Utilizing advanced online tools such as Nosto and Narvar indicates a focus on personalized shopping experiences and post-purchase engagement, providing avenues for upselling and loyalty programs.
Funding & Expansion While specific funding details are not provided, the company’s growth-oriented approach suggests potential for attracting additional investment to scale marketing efforts and product lines.
Competitive Differentiation Positioned as a kinder, comfort-focused swimwear brand, Calypsa can leverage its unique value proposition to differentiate in a crowded market, appealing to consumers seeking inclusive and wellness-oriented products.
Calypsa uses 8 technology products and services including Microsoft Advertising, Bing Ads, Cloudflare Web Optimizations, and more. Explore Calypsa's tech stack below.
| Calypsa Email Formats | Percentage |
| First@modli.co | 89% |
| Last@modli.co | 7% |
| FirstL@modli.co | 4% |
RetailJerusalem, Israel51-200 Employees
5 years ago, Calypsa set out to change swimwear by inventing pieces that boost confidence and increase comfort. By listening to customers of all kinds, we analyzed and created Calypsa - A Kinder Kind of Swimwear. We are committed to enhancing your well-being. Meet Calypsa by ModLi - swimwear that feels good.
Funding & FinancialsCalypsa's revenue is estimated to be in the range of $1M$10M
Funding & FinancialsCalypsa's revenue is estimated to be in the range of $1M$10M
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