Expansion into smart eyewear Nautica's recent launches of smart eyewear collections present a sales opportunity to target tech-savvy consumers interested in fashion-forward and innovative accessories.

Collaborations for brand visibility Partnerships like the one with Innovative Eyewear International GmbH offer avenues for cross-promotion and visibility, allowing for targeted marketing and potential sales growth.

Celebrity brand ambassador campaign Utilizing brand ambassadors like Olivia 'Livvy' Dunne can drive sales by leveraging the influence and fan base of well-known personalities in the sports and entertainment industry.

Exclusive limited-edition collections The launch of limited-edition capsule collections, such as the one with KROST, can create a sense of urgency and exclusivity among consumers, leading to increased demand and potential sales.

Incorporation of blue-light filtering lenses The incorporation of blue-light filtering lenses in smart eyewear addresses the growing concern over digital eye strain, providing a unique selling point that can attract health-conscious consumers and drive sales.