Market Leadership Opportunity Calypso has established itself as the second-largest lemonade brand and continues to grow rapidly within the flavored lemonade category, presenting significant opportunities for retail partners and distributors to expand their beverage offerings with a proven and popular brand.

Product Expansion Potential With over a dozen flavors including lemonades, limeades, and zero sugar options, Calypso offers versatile product lines that can attract health-conscious consumers and diversify store shelves, making it an attractive partner for expanding beverage portfolios.

Licensing and Merchandising Calypso is actively pursuing licensing partnerships to extend its brand into new food and merchandise categories, opening avenues for collaborative product lines, promotional campaigns, and brand extensions in retail outlets.

Geographic and Distribution Growth As a fast-growing brand based in Wisconsin with a national presence, Calypso presents opportunities for regional distributors and retailers to capitalize on their existing market momentum and increase regional sales.

Digital Engagement and Advertising Utilizing a robust digital marketing tech stack including Google Ads, TikTok Pixel, and other tools, Calypso demonstrates an emphasis on digital engagement strategies that can be leveraged by partners to enhance promotional campaigns and drive consumer interest.