Cam Marston Employee Directory

Professional Training and CoachingAlabama, United States1 Employees

Cam Marston leads a small professional training and coaching practice based in Mobile, Alabama, focused on trends that shape how work is organized and how markets operate. As an author, adviser, and keynote speaker, he delivers presentations that rely on rigorous research and are tailored to the audience, blending data with real-world stories and clear visuals to support practical takeaways.

His core specialization centers on generational dynamics in the workplace and marketplace, with his firm Generational Insights offering research and advisory services to organizations ranging from small businesses to global corporations and professional associations. He has written multiple books and numerous articles analyzing how different generations influence recruiting, retention, leadership, and go-to-market strategies. In addition to live talks, Cam hosts a podcast, What’s Working with Cam Marston, which started in 2018 and has grown to feature hundreds of episodes, and he also produces commentaries for Alabama Public Radio.

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